Proud Whopper is actually part of the 7 deadly Sins Whopper Series

Last year, there was been much attention paid to the "Proud Whopper", introduced during Pride Week in San Fransisco in June 2014.

But this actually part of a larger campaign, which has been in the works for several months already.

Readers have most likely seen the ads for the "Angry Whopper". According to an official Burger King Press release, the Angry Whopper was introduced in 2012 to help celebrate the 55th anniversary of the Whopper.

Several commercials have been aired over the past months promoting this type of Whopper.

In addition, there is also an ad campaign series for WhopperLust.

The Leek news has exclusively obtained a graphic describing the whole series.

The Seven Deadly Sins, according to Wikipedia are:

• 3.1 Lust
• 3.2 Gluttony
• 3.3 Greed
• 3.4 Sloth
• 3.5 Wrath
• 3.6 Envy
• 3.7 Pride

Expect one of the following to start appearing this year, with others debuting annually.